Annual Progress
฿47M collected of ฿200M
23.5%
Q2 June New
฿9M
Dir push = same deals, not double-counted
Large Account
฿16M
⚡ One-time CEO miracle. Not repeatable.
H1 Total
฿47M
All sources combined
Organic H1
฿31M
Ex. large account miracle
H2 Required
฿153M
3.25× H1 run rate
Required Monthly Avg
฿25.5M
vs ฿5.2M organic now
Current Pipeline (Q2 Weighted)
TOTAL RAW
฿23.5M
WEIGHTED
฿10.8M
PIPELINE GAP: Need ฿100M+ raw at 4× coverage for Q3.
Current: ฿23.5M. 4.3× short.
Problem #1 — Pipeline Too Thin
Required pipeline (4× Q3 target)
฿100M+
Current pipeline raw
฿23.5M
Gap to fill now
฿76.5M
Root cause
Outbound too low
Required outbound/week (team)
300+ touches
Estimated actual outbound/week
<100 touches
Problem #2 — Deal Size Too Small
Current avg deal size
฿200K–500K
Required avg deal size
฿1.5M–2M
Gap multiplier
3–6×
Root cause
Single product pitch
Current behavior
AIRA-X only
Required behavior
Bundle always
⚠ CRITICAL FIX
Mandatory Bundle Shift
Single-product closes are a failure of pitch, not price.
❌ CURRENT — Single Product
AIRA-X Discover only฿360K
฿360K avg
Need 70 deals/mo to hit ฿25M. Impossible.
↓ SHIFT TO ↓
✓ REQUIRED — Standard Bundle
AIRA-X Discover฿360K
Quick Win Sprint Pro฿850K
AI Build & Run (6mo)฿1.5M
Bundle discount 10%–฿271K
฿2.44M avg
Need 11 deals/mo to hit ฿25M. Achievable.
Required Weekly Activity — Team of 7
350
Outbound touches per week
50/person · Non-negotiable
40
Discovery calls per week
~6/person · Qualify hard
12
Bundle proposals sent
Discover+Sprint+Retainer always
฿5M
New pipeline added per week
Raw · Not weighted
H2 Quarterly Targets
Q3 · Aug–Oct 2026
฿45–55M
30–35 deals · Avg ฿1.5M+
AIRA-X (35%)฿16–19M
Sprint/Dev (40%)฿18–22M
Retainer (25%)฿11–14M
KEY ACTIONPipeline must be ฿180M+ raw by Aug 1
Q4 · Nov–Jan 2027
฿60–75M
35–40 deals · Avg ฿1.75M+
Renewals (30%)฿18–22M
Implementation (25%)฿15–19M
Sprint/Dev (45%)฿27–34M
KEY ACTIONQ3 Retainer attach drives Q4 renewal wave
Honest Ceiling
฿150M
H1 ฿47M + H2 ฿103M realistic
H2 conservative฿85M
H2 realistic฿103M
H2 dream (perfect exec)฿135M
฿200M GAPNeeds G-Able scale partnership or another CEO miracle
CEO Role — BizVal & Commit Only
↗ Enter at Biz Validation
Director escalates deals ฿2M+ to CEO. CEO owns exec relationship, removes political blockers, accelerates procurement.
✓ Close at Commit Stage
CEO shows up personally for final signature on ฿3M+ deals. One CEO call at commit = 30–40% faster close.
📋 Director Target: ฿15M BizVal
The ฿9M June committed is already accounted for. ฿15M is the forward pipeline build — not double-counted.
⚡ Not: Prospecting or Discovery
CEO time on cold outbound = wasted leverage. Sales team owns top-of-funnel entirely.